Festivals
Large-scale gastronomic festivals focused on local products, regional brands and direct connection between producers and urban audiences
Vkusy Rossii and SVOYE are gastronomic festivals focused on local products, regional brands, and family farms from across the country. Both projects combine market, food, and cultural programs, turning regional gastronomy into a large-scale urban festival format.
Technical Director
For the project by Lyra Agency, the festival organizing agency
Over 500,000 visitors
at a single event
11 festivals
across different cities, 2019–2022
164 tonnes
of farm products sold at a single event
Vkusy Rossii (literally “Tastes of Russia”) is a federal gastronomic festival that brings together food producers and brands from dozens of Russian regions on a single venue.
The project is complemented by tastings, food courts, workshops, live performances, and a program built around the idea of a gastronomic journey across the regions.
SVOYE (literally “One’s Own”) is a farmer festival by Rosselkhozbank aimed at supporting small farms and enabling direct interaction between producers and urban audiences.
The format is implemented as a series of traveling festivals in different cities, combining sales of farm products with food zones and an event program.
Spatial planning of festival grounds, zoning of visitor flows, service areas and logistics corridors.
Design and production of temporary festival structures, entrance groups, navigation elements and decorative installations.
Transport and logistics for temporary structures, decor, equipment, tools and teams between cities and festival sites.
On-site supervision of installation and dismantling of festival infrastructure to match project documentation and deadlines.